Categories
Engineering

Updates from the Server Room (v1.2)

“Meet customers where they are.” — learning to inspire this week’s updates from the server room.

Adding the newsletter feature to the Home page was great (read the full story), but we quickly realized how we are missing a really big opportunity that can help many more users sign up for the newsletter. And that is right after they finish reading a blog post.

In the spirit of “meetings your customers where they are“, we decide to add a newsletter sign-up form at the bottom of every blog post. For people who enjoyed reading our articles and would want to sign up for additional content, this would be the exact place where a newsletter sign-up form can help them achieve their goal.

As a caveat, the WordPress theme we are using requires the newsletter widget to be displayed at the very bottom of the page. Ideally, the newsletter form should be displayed above the footer that has the “Terms of Use” and “Privacy and Cookies” links as well as the social media buttons, and even more effectively, it should be displayed above the “Comments” section of a blog post. We’ll observe the performance and see if there is a need to build something custom that can circumvent the limit from the theme.

Additional tweaks

  • We have renamed “Dashboard” to “Real Data” in the site navigation. The name echoes our tag line “Learn Digital Analytics for Marketing with Real Data“.
  • We have moved the “Site search” widget from the footer into the top navigation bar. This allows a clean and focused footer that can help the newsletter form stand out.
  • We have added an “Engineering” category in the “Insights” navigation dropdown menu. It will be home to more posts like the one you are reading right now.

Enjoy reading engineering stories of this Updates from the Server Room series? Scroll to the bottom 👇 and sign up for our newsletter.

Categories
Engineering

Updates From the Server Room (v1.1)

👋 Bye bye paywall

With this update, all the posts are now free to read for the general public. You no longer need to sign up for an account in order to read our articles. To achieve this, we have removed access restriction on all Posts/Pages. It was previously restricted with the Ultimate Member plug-in.

Note that the Dashboard page still requires an account, and it remains free.

🏠 A new home page

We constantly tinker our design to explore new possibilities of UI/UX. With this update, we bring in easier access to content and spiced up our visual language with colors, and colors, and more colors!

Drag the middle to compare: Before and After home page redesign
  • Latest articles are featured above the fold. No sign-in needed to get taste of Clicademy.
  • We are going for the “electric” feel with vibrant gradients.
  • Returning members will get an “Open Dashboard” button frontend and center, allowing quick access to our analytics dashboard.
  • Simplified header
    • We are hiding tag line “Every click counts”. We might use it in other places.
    • We switched from the gradient logo to a singled colored one. It’s Easier to read while conveying a cleaner brand image.
  • New colors: actions, links, and primary buttons now carry a brighter purple/magenta accent to stand out from the default WordPress 2020 accent color, which was darker and more pedestrian looking.

Lastly, drum roll…

💌 The newsletter is live !

  • We have integrated with The Newsletter Plugin.
  • Yes, everyone uses MailChimp. We have considered MailChimp. The user experience is great. The integration is simple. There are countless plugins in WordPress marketplace. But it’s just too expensive! TNP has an unlimited free-tier so why not give it a try?
  • User can subscribe/unsubscribe to our newsletter without creating an account. This means if you are currently a member, you won’t be automatically added to the newsletter audience group. If you would like to subscribe, please click the appropriate “Subscribe” button on the Home page.

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