# Eight Vital Tasks to Improve Email Marketing Develivery Rate

- Link: https://www.clicademy.com/eight-vital-tasks-to-improve-email-marketing-develivery-rate/
- Published: 2024-03-20T16:52:00+00:00
- Author: Clicademist

Guess what. Email marketing delivery rates trail far behind those of postal mail.
Royal Mail 2021 accurately delivered [99.7%](https://researchbriefings.files.parliament.uk/documents/CDP-2021-0092/CDP-2021-0092.pdf)
of the postal items it handled, whereas marketers only get an average campaign email
delivery rate of [83%](https://www.mailmodo.com/guides/email-delivery-rate/).

An email campaign’s success hinges on the delivery rate. A high delivery rate ensures
that your emails reach subscribers’ inboxes, rather than getting lost in spam folders
or bouncing back.

Your [Clicademist](https://www.clicademy.com/sign-up) prepares this practical guide
of eight vital tasks to help increase your email marketing delivery rate.

 1. **Understand the Difference Between Delivery and Deliverability**
    Firstly, it’s
    crucial to distinguish between email delivery and email deliverability. Delivery
    refers to whether an email server accepts your email, while deliverability concerns
    whether your email ends up in the inbox or the spam folder.If we look at how email
    delivery rate is calculated:Email delivery rate = [( No of emails sent successfully
    delivered) / No of email sent ]*100What matters here is the deliverability: successfully
    landing the email in the Inbox.
 2. **Maintain a Clean Email List**
    Regularly clean your email list to remove inactive
    or invalid addresses, which can improve your sender reputation and delivery rate.
    Implementing a double opt-in process can also ensure that your list consists of
    engaged subscribers who are genuinely interested in your content.
 3. **Authenticate Your Emails**
    Email authentication protocols like [SPF, DKIM, and DMARC ](https://www.cloudflare.com/en-gb/learning/email-security/dmarc-dkim-spf/)
    can help verify your emails’ legitimacy, making it less likely for them to be marked
    as spam. This can significantly improve your deliverability.
 4. **Optimize Email Content**
    Avoid using [spam trigger words](https://www.activecampaign.com/blog/spam-words)
    in your subject lines and content. Keep your emails concise and relevant to your
    audience. Personalisation can also increase engagement, which positively impacts
    deliverability.
 5. **Monitor Your Sender Reputation**
    Your sender reputation, influenced by factors
    like spam complaints and engagement rates, affects your email deliverability. Use
    tools, such as the [Sender Score](https://senderscore.org/assess/get-your-score/),
    to monitor your reputation and take corrective actions if necessary.
 6. **Segment Your Audience**
    Tailor your emails to different segments of your audience
    based on their interests and behaviours. This can lead to higher engagement rates,
    which in turn can improve your deliverability.
 7. **Test and Optimise**
    Regularly test different aspects of your email campaigns,
    such as subject lines, send times, and content. Analyze the results to understand
    what works best for your audience and adjust your strategy accordingly.
 8. **Follow Email Marketing Best Practices**
    Ensure compliance with email marketing
    laws and regulations, such as GDPR and CAN-SPAM. Provide clear unsubscribe options
    and respect your subscribers’ preferences to maintain a positive relationship and
    avoid spam reports.

To give your email marketing campaigns wings, it’s crucial to not just send them
out but ensure they land in the right inbox, at the right time. Dive into the depths
of email deliverability with comprehensive guides to fine-tune your approach.

Your Clicademist’ view is that the devil is in the details. Keep your finger on 
the pulse—test, learn, and refine your strategies to keep your email marketing delivery
rate soaring.