Categories
Engineering

Updates From the Server Room (v1.1)

👋 Bye bye paywall

With this update, all the posts are now free to read for the general public. You no longer need to sign up for an account in order to read our articles. To achieve this, we have removed access restriction on all Posts/Pages. It was previously restricted with the Ultimate Member plug-in.

Note that the Dashboard page still requires an account, and it remains free.

🏠 A new home page

We constantly tinker our design to explore new possibilities of UI/UX. With this update, we bring in easier access to content and spiced up our visual language with colors, and colors, and more colors!

Drag the middle to compare: Before and After home page redesign
  • Latest articles are featured above the fold. No sign-in needed to get taste of Clicademy.
  • We are going for the “electric” feel with vibrant gradients.
  • Returning members will get an “Open Dashboard” button frontend and center, allowing quick access to our analytics dashboard.
  • Simplified header
    • We are hiding tag line “Every click counts”. We might use it in other places.
    • We switched from the gradient logo to a singled colored one. It’s Easier to read while conveying a cleaner brand image.
  • New colors: actions, links, and primary buttons now carry a brighter purple/magenta accent to stand out from the default WordPress 2020 accent color, which was darker and more pedestrian looking.

Lastly, drum roll…

💌 The newsletter is live !

  • We have integrated with The Newsletter Plugin.
  • Yes, everyone uses MailChimp. We have considered MailChimp. The user experience is great. The integration is simple. There are countless plugins in WordPress marketplace. But it’s just too expensive! TNP has an unlimited free-tier so why not give it a try?
  • User can subscribe/unsubscribe to our newsletter without creating an account. This means if you are currently a member, you won’t be automatically added to the newsletter audience group. If you would like to subscribe, please click the appropriate “Subscribe” button on the Home page.

<end of transmission>

Categories
Communications Story in Analytics

Hello World!

Hello World! WordPress digital marketing device

Statistics claim that the WordPress powers 34% of the Internet in 2019, a 4% rise from the previous year.

It is unknown among hundreds of millions of websites using WordPress, how many have kept or trashed the dummy post of “Hello World!”.

Clicademy did neither. We choose to rewrite Hello World! and use the title to honour WordPress, the content management system (CMS) of our choice on purpose.

We use WordPress to build Clicademy.com primarily to emulate the experiences of so many individuals, enterprising creators, start-ups, and companies that the above stats have counted to start and build the 34% of the world’s Internet presences. Compared with options of using site builders and coding, WordPress provides greater rooms of being in control and creative whereas lower technical barriers. We have chosen it as an approachable while sufficiently sophisticated CMS and would like to share the learning with our intended site users who are students and early-career professionals in marketing.

The second consideration is the availability of many knowledge sources to enable our learning and using WordPress. Any online search terms will result in thousands of leads, for example this one, to such knowledge bases. Our Clicademists recommend courses by Morten Rand-Hendriksen on LinkedIn Learning, formerly lynda.com.

Thirdly we considered the wide availability of WordPress plugins. We have used Analytify plugin to enable the initial presentation of our data dashboard. WordPress plugins are not only clever software but each item of them is a work of digital marketing. We believe there are over 50,000 WordPress plugins and hope to use and case-study a few of them.

The above three reasons convinced us to join the many. Our future plan is that when we are in the many we may roll out our own CMS to test and learn more. But for now, we board the omnibus of marketing using WordPress and proudly say,

Hello World!

(Photo by Tyler Lastovich from Pexels)