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Weekly Digital Marketing Updates (May 6 – 12)

The week of May 6 to 12 sees its weekly digital marketing updates and events dominated by McDonald’s headlines. Here’s a summary of the top stories your Clicademist collected for your must-know updates.

McDonald’s Digital Marketing Fund: McDonald’s is set to launch a new digital marketing fund in the U.S. next year, as revealed by a memo. Franchisees will contribute 1.2% of projected identified digital sales to this fund, which aims to modernize marketing strategies and enhance the company’s competitive edge. The focus will shift towards mobile ordering and digital initiatives, potentially reducing reliance on traditional marketing methods like TV commercials.

The company plans to invest heavily in its loyalty program and introduce new ordering channels, such as web orders without an app. With over 34 million active digital customers in the U.S. and a goal to reach 100 million loyalty members by 2027, McDonald’s is forecasting an increase in cash flow for U.S. restaurants starting in 2025. This strategy also aligns with global efforts, as markets like the U.K., Canada, Australia, and Germany will contribute to the global digital marketing fund. Your Clicademist will follow up more on this in the weekly digital marketing updates.

AI and Marketing Upskill Urgency: Digital Marketing Institute (DMI) research suggests that marketers rapidly adapt to AI, analytics, and automation, with over half reporting role changes due to AI and 44% utilizing advanced tools like ChatGPT. Upskilling in AI, marketing strategy, SEO, and content creation is crucial for competitiveness, as 85% of marketers surveyed believe AI will enhance their work. Companies face a skills gap, with AI strategy development being the largest, and are prioritising upskilling initiatives over hiring new staff, recognizing the benefits of performance and employee satisfaction. Industry certifications are increasingly valued over traditional degrees, with DMI certifications boosting hiring prospects.

UXLINK and Binance Web3 Wallet Partnership: UXLINK, a leading social infrastructure platform, has partnered with Binance Web3 Wallet to launch a joint marketing campaign to drive social growth within the Web3 space. The campaign offers 20,000,000 UXUY points through UXLINK’s Social Protocol, encouraging community engagement and adoption of Web3. Binance Web3 Wallet provides secure and user-friendly access to DeFi services, while UXLINK boasts over 5 million users and facilitates social interactions via 90,000 web3-powered groups. This collaboration, announced on May 9, represents a significant step in integrating social infrastructure with decentralized finance. Your Clicademist will follow up more on this in the weekly digital marketing updates.

OKX Ventures Invests in Wild Forest: OKX Ventures, the investment division of the crypto exchange OKX, has announced an investment in Wild Forest, a Web3 real-time strategy game. Wild Forest has gained significant traction with 18,300 daily active users, 61,900 monthly active users, and over 104,800 installations. The game features PvP battles and a token-driven economy and has seen over 1 million NFTs minted since its Beta launch. The early NFT Sale on February 22, 2024, sold out in just 7 minutes, highlighting the game’s popularity. Backed by notable firms like Sky Mavis and Animoca Brands, Wild Forest is set for continued growth in the Web3 gaming market.

OpenAI’s Search Innovation: OpenAI, in collaboration with Microsoft, is set to revolutionize the digital marketing landscape with a new AI-powered search engine, says CMSWIRE. This engine, leveraging ChatGPT technology, promises to enhance personalized marketing and user experience. Marketers are anticipating the need to adapt their SEO and content strategies to align with AI-driven search dynamics. The potential launch, rumoured for May 9, could challenge Google’s dominance and introduce new analytical tools for deeper consumer insights. This pivotal development signifies a major shift in search technology and digital marketing strategies.

Constant Contact’s Campaign Builder Launch: Constant Contact, a renowned digital marketing platform, has introduced Campaign Builder, an innovative tool that utilizes artificial intelligence (AI) to automate multi-channel marketing campaigns for small businesses and nonprofits (SMBs). This tool, unique in offering such depth of automation, crafts strategic marketing plans by analyzing goals and suggesting optimal content, channels, and timing. It addresses common SMB challenges like time constraints and marketing expertise, enabling effective marketing with minimal effort. The launch also includes BrandKit, which is designed to assist SMBs in quickly initiating and maintaining consistent marketing efforts.

Ad Tech Investigation: A report by Adalytics revealed that the supply-side platform Colossus provided mismatched user IDs to The Trade Desk, leading to concerns about the effectiveness of verification vendors in preventing fraud. Procter & Gamble Co. is among the advertisers continuing to trade via Colossus despite these issues. Google and The Trade Desk appeared to have blocked this supply-side platform over user ID mismatch issues to create better verification processes to protect advertisers’ investments.

DMA Impact on Google Hotel Ads: Implementing the European Digital Marketing Act (DMA) has led to a significant decline in online visibility, as evidenced by a 30% drop in clicks and a 36% drop in direct bookings on Google Hotel Ads. The data, collected from a comparison of traffic volume between DMA and non-DMA markets for 3450 hotels from January to April 2024, highlight the challenges faced by the hotel industry in adapting to new digital regulations, according to the HNR Hotel News.

News Corp’s D_Coded 2024 Event: News Corp Australia is set to host its annual D_Coded digital marketing event, promising to unveil innovative solutions for securing a competitive edge in the digital landscape. The event will feature live presentations in Sydney and Melbourne, focusing on strategies and technologies for deeper insights, targeting, personalisation, and measurement. Keynote speakers include Evan Shapiro and Daniella Harkins, discussing the new user-centric era and collaborative data practices, respectively. Additionally, the event will showcase News Corp’s Intent Connect platform, shoppable experiences, and video solutions to help brands connect with audiences and maximize ROI.

HubSpot’s Strong Q1 Performance Amid Sale Rumors: HubSpot reported a 40% increase in earnings and a 23% rise in revenue for Q1 2024, surpassing expectations for the ninth consecutive quarter with a revenue of $617.4 million. The company’s stock rebounded after an initial post-earnings dip, fueled by ongoing acquisition talks with Alphabet. This potential sale to Google’s parent company aligns with Alphabet’s strategy to bolster its digital marketing capabilities, especially in light of the looming antitrust lawsuit outcomes that may force business unit divestitures.

Stream Companies & GM Partnership: Stream Companies has joined the General Motors (GM) Dealer Digital Solution Program as an approved Digital Advertising and SEO Partner. This collaboration will benefit over 4,000 Chevrolet, Buick, GMC, and Cadillac dealerships by allowing them to use GM IMR Turnkey Match funds for Stream’s services. The partnership aims to enhance dealership sales through digital marketing strategies and first-party data analytics. David Regn, CEO of Stream Companies, and Rich Harrisson, Senior Executive VP, are optimistic about boosting GM dealerships’ success in the competitive market.

Join Clicademy community for more weekly digital marketing updates.

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Weekly Digital Marketing Updates (April 29 – May 5)

The week of April 29 to May 5 was busy with digital marketing updates. Here’s a summary of the top stories your Clicademist collected for your must-know updates.

Airbnb’s Evolution: Airbnb is expanding its offerings beyond traditional accommodations, emphasising memorable experiences, and strategically positioning itself for growth in various markets. Beyond overnight stays, Airbnb now offers unique experiences through its ‘Icons’ initiative, including stays in famous movie houses and with celebrities. Since 2021, Airbnb has focused on brand building rather than performance marketing. The company is targeting new markets, with India showing a 30% year-on-year growth.

Direct Bookings Focus of Booking Holdings: Booking Holdings, the parent company of Booking.com, Kayak.com, and Open Table, is shifting its strategy to prioritise direct bookings over those generated through paid marketing channels. The company reported that direct bookings grew faster than those from paid channels in the quarter ending 31 March. CEO Glenn Fogel highlighted the Genius loyalty program and the “connected trip” feature as key drivers for this growth, aiming to enhance customer experience and encourage frequent direct bookings.

Web3 Marketing Innovation: Amidst the debate on ‘engagement farming’ sparked by Elon Musk’s policy changes on X, the Web3 marketing platform Midle introduces an AI-driven anti-bot system to ensure authentic user interactions1. Midle’s solution counters the bot issue in digital marketing by verifying wallet addresses and user behaviour, offering a proof-of-humanity feature to enhance campaign security2. The platform caters to brands of all sizes, enabling them to manage tasks across social media and blockchain networks efficiently. With upcoming features like segmentation and prediction, Midle aims to revolutionize Web3 marketing by focusing on data-driven strategies and real engagements.

Google’s Cookie Deprecation Delay Google has postponed the deprecation of third-party cookies, causing a stir in the advertising technology industry. The delay of the Privacy Sandbox initiative has led to concerns about whether marketers and publishers will effectively use the additional time to adapt to the new advertising framework or simply procrastinate. The article highlights the uncertainty and potential for wasted time despite the opportunity to embrace a significant shift in digital advertising practices.

Tiger Woods Launches Sun Day Red Apparel: Golf legend Tiger Woods has debuted his new clothing line, Sun Day Red, which is available for purchase starting the 1st of May 2024. The brand’s launch strategy relies heavily on earned media and digital marketing, leveraging Woods’ substantial personal brand without extensive promotional activities. Jon Springer, reporting on sports and beverage marketing, notes the ‘athluxury’ DTC brand’s approach to marketing and its focus on the sports marketing and retail e-commerce sectors. The article also mentions an upcoming live event on May 8 for a Gen Z roundtable on media habits.

Google Cloud has recently launched a new Web3 blockchain developer portal, sparking a mixed response from the cryptocurrency community. While some, like Mitroplus labs founder Ivaibi Festo, have praised the portal as a comprehensive resource, others have criticized the lack of native support for Bitcoin and Lightning, notably Unchained’s VP Phil Geiger. The portal offers datasets, guides for creating NFTs, and resources for decentralized app deployment on Ethereum test nets. This move is part of Google’s ongoing efforts to integrate Web3 features, including wallet balance searches for various blockchains and updated advertising policies for crypto products. Despite the controversy, Google continues to strengthen its position in the Web3 ecosystem through partnerships and data analytics enhancements.

Open-Source AI in Marketing: An Adage article discusses a growing trend where developers publish open-source AI models, providing marketers with opportunities for more customization and cost savings. It highlights the shift from proprietary AI technology, which is often a “black box” to users, to a more transparent approach where the underlying code is freely available1. This movement is gaining traction among tech-savvy marketers who are exploring the potential benefits of open-source AI in their strategies.

Gannett’s Digital Ad Business Gets A Boost: Gannett, the media giant operating the USA Today Network and numerous local newspapers, has reported a 4th consecutive quarter of growth in Q1 2024, with digital revenue hitting $277 million, a 2.9% increase yearly. The company’s digital business now accounts for 42.1% of its total revenue, marking an all-time high1. This growth is attributed to strategic partnerships with non-news publishers like Home Solutions and Gambling.com Group, which boosted Q1 page views by 10%2. Gannett is also expanding its digital marketing solutions and programmatic business while navigating challenges in the news industry posed by platforms like Google, which has been using AI to surface news directly in search results, impacting traffic to news sites. The company is actively involved in legal and legislative efforts to protect news publishers’ interests.

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Last Week’s Top 10 Updates in Digital Marketing

The week of April 22 to 28 was bustling with digital marketing news. Here’s a summary of the top 10 stories your Clicademist collected for your must-know updates.

TikTok Divestiture Ultimatum: The U.S. administration has taken a firm stance against TikTok, with a new bill requiring the app to be sold or face a ban within nine months. This move could significantly impact the platform’s 170 million U.S. users and the businesses that rely on it.

Google Search Ad Spend and CPCs Surge: Advertisers in the U.S. have increased their spend on Google search ads by 17% year-over-year, despite a slowdown in click growth. The cost-per-click has also risen by 13%, with Shopping ads seeing a notable increase.

Spotify’s Record Profits: The Financial Times reports on Spotify achieving record quarterly profits, signaling a new phase for the business and highlighting the importance of digital platforms in marketing strategies[15].

Meta’s Generative AI Integration: Meta is experimenting with generative AI features across its social platforms, potentially revolutionizing how content is created and consumed.

Motive.co’s €40K Grant for SMEs: Motive.co has announced a €40,000 grant program to support small and medium-sized enterprises in the online retail sector, fostering growth and innovation in digital marketing strategies.

Gen Z Marketing Insights: The Youth Marketing Strategy Festival’s insights highlighted the importance of understanding and reaching Generation Z and the need for tailored marketing tools and strategies.

20i’s Agency Hub Launch: 20i introduced Agency Hub, an integrated client and project management tool designed to enhance agency efficiency and streamline workflows.

Cybersecurity Incidents Impact: December 2023 saw a spike in cybersecurity incidents, underscoring the importance of robust digital defenses for marketing agencies and their clients, says SOSAFE.

Digital Trends for 2024: Experts from The SEO Works shared insights on the biggest digital trends for 2024, including Google’s Search Generative Experience and the increasing significance of first-party data[2].

Iconosquare’s AI-driven Content Tools: Iconosquare unveiled new AI Content Inspiration features, leveraging Open AI’s Chat GPT 4 to aid social media marketers in overcoming creative blocks.

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Updates from the Server Room (v1.2)

“Meet customers where they are.” — learning to inspire this week’s updates from the server room.

Adding the newsletter feature to the Home page was great (read the full story), but we quickly realized how we are missing a really big opportunity that can help many more users sign up for the newsletter. And that is right after they finish reading a blog post.

In the spirit of “meetings your customers where they are“, we decide to add a newsletter sign-up form at the bottom of every blog post. For people who enjoyed reading our articles and would want to sign up for additional content, this would be the exact place where a newsletter sign-up form can help them achieve their goal.

As a caveat, the WordPress theme we are using requires the newsletter widget to be displayed at the very bottom of the page. Ideally, the newsletter form should be displayed above the footer that has the “Terms of Use” and “Privacy and Cookies” links as well as the social media buttons, and even more effectively, it should be displayed above the “Comments” section of a blog post. We’ll observe the performance and see if there is a need to build something custom that can circumvent the limit from the theme.

Additional tweaks

  • We have renamed “Dashboard” to “Real Data” in the site navigation. The name echoes our tag line “Learn Digital Analytics for Marketing with Real Data“.
  • We have moved the “Site search” widget from the footer into the top navigation bar. This allows a clean and focused footer that can help the newsletter form stand out.
  • We have added an “Engineering” category in the “Insights” navigation dropdown menu. It will be home to more posts like the one you are reading right now.

Enjoy reading engineering stories of this Updates from the Server Room series? Scroll to the bottom 👇 and sign up for our newsletter.

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Last week in Analytics (v1.1)

Clicademy receives every week the website engagement summary from Analytify, which is our analytics aggregator. The summary provides nine metrics to measure our site traffic performance. Visit our real data Dashboard to access much more Analytics data.

We are still an infant website but had a week of growth from Feb 1 to 8, 2021. Six of the nine metrics went up, compared with only three rising in the previous week. The graph below provides a snapshot.

What did we do?

We are still in the stage of building the site. The publicity effort is minimum. Internally we let the site be in the “primitive organic” status. However, a few small things we did seemed to have increased the traffic.

Firstly we took down the sign-up “paywall” to the Insight blogs, which carries articles in digital marketing analytics and technology. We also gave the site a new home page. The first updates from the server room have the details.

Secondly, we launched a Clicademy page on LinkedIn to get close to our target audiences who are learning professionals and students in marketing. Some small-scale promotion took place on LinkedIn. The page acquired 7 followers out of 12 unique visitors, registering a 58% conversion rate. LinkedIn and other social media will provide our members with much more analytics data. We are developing technology solutions to automate the reporting of the data. Members, please stay tuned.

Thirdly we direct-marketed to about 30 digital marketing students in a UK university.

Worrying Analytics

Higher bounce rate, shorter average time on site, and fewer new sessions indicate that Clicademy lost some traction with users’ eyeballs. We think the reason was that our data Dashboard because inaccessible for a few days. We corrected the problem by fixing some bugs with our membership plug-in.

What is more worrying is that we have a very low conversion rate of visitors to registered members. We are yet to find out why. We hope to see better results in next week analytics.

Help needed

Clicademy opens up its traffic data and publishes blogs to help students and new practitioners to learn digital analytics for marketing and martech. Please sign up to access the free and real online data. You can also help us by leaving your comments and feedbacks in the comment area.

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Updates From the Server Room (v1.1)

👋 Bye bye paywall

With this update, all the posts are now free to read for the general public. You no longer need to sign up for an account in order to read our articles. To achieve this, we have removed access restriction on all Posts/Pages. It was previously restricted with the Ultimate Member plug-in.

Note that the Dashboard page still requires an account, and it remains free.

🏠 A new home page

We constantly tinker our design to explore new possibilities of UI/UX. With this update, we bring in easier access to content and spiced up our visual language with colors, and colors, and more colors!

Drag the middle to compare: Before and After home page redesign
  • Latest articles are featured above the fold. No sign-in needed to get taste of Clicademy.
  • We are going for the “electric” feel with vibrant gradients.
  • Returning members will get an “Open Dashboard” button frontend and center, allowing quick access to our analytics dashboard.
  • Simplified header
    • We are hiding tag line “Every click counts”. We might use it in other places.
    • We switched from the gradient logo to a singled colored one. It’s Easier to read while conveying a cleaner brand image.
  • New colors: actions, links, and primary buttons now carry a brighter purple/magenta accent to stand out from the default WordPress 2020 accent color, which was darker and more pedestrian looking.

Lastly, drum roll…

💌 The newsletter is live !

  • We have integrated with The Newsletter Plugin.
  • Yes, everyone uses MailChimp. We have considered MailChimp. The user experience is great. The integration is simple. There are countless plugins in WordPress marketplace. But it’s just too expensive! TNP has an unlimited free-tier so why not give it a try?
  • User can subscribe/unsubscribe to our newsletter without creating an account. This means if you are currently a member, you won’t be automatically added to the newsletter audience group. If you would like to subscribe, please click the appropriate “Subscribe” button on the Home page.

<end of transmission>

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Objective 1: Build Organic Website Traffic

Today 6th of August 2020, we set the marketing objective for Clicademy as to build up organic website traffic from the current zero basis in the next five and half weeks.

To attempt the objective we will use two strategies: search engine optimisation (SEO) and content marketing.

SEO implementation

Since we are a WordPress site, we will take the advantage of many possible SEO plugin options. We chose the Yoast SEO plugin and started to configure it for both Google and Bing search engines.

search engine optimisation as a method to build organic website traffic
Photo by Pixabay on Pexels.com

We will share in our Insights blogs how it goes.

In our future phases of SEO attempts, we will switch to other plugins. Hopefully we will learn and tell about their differences. We’d like to do this as one form of our A/B testing trials.

Content Marketing

We have started to frequently update our Insights blogs. The primary purpose of the blogs is to attract and engage our site visitors and members. Also they keep our website active, because search engines like active sites.

content marketing blogs to build website organic traffic
Photo by Pixabay on Pexels.com

We currently have planned four types of Insights blogs. Some types are exclusively for Clicademy members.

Communications

These blogs are Clicademy announcements and introductions. They are marketing and communication messages. They are open to all site visitors. You do not need to be a Clicademy member to read them.

Planning (members only)

This item you are reading now is a planning blog. We aim to regularly communicate with you our site development and growth plans. In the future we will ask you for ideas. But we are not in a rush to build a world’s top 100 site. Rather we want to create learning using clear and manageable data analytics. So we plan to do one or two things at a time. No more than three. So that the data can clearly measure our performances.

Reporting (members only)

We will publish timely logs to report our activities and performances. We will report and visualise the website data. The reports will present facts and figures rather than opinions and thoughts. They are objective narratives to tell you what happened on Clicademy and how. They provide data for you to analyse.

Learning

These blogs are analysis, thoughts, and reflections for the purpose of develop learning. Most of these blogs will use discuss the meaning of the Clicademy data. However the Clicademist bloggers may from time to time take the liberty to share their thoughts and passion in computer and data science and digital marketing. We will select a limited number of these blogs to be openly accessible for marketing purposes.

Lastly but not the least, we will use the Clicademy page on LinkedIn as the social media platform for content marketing. We will expand to other social media but for now we keep things simple.

Our current focus is to build organic website traffic.

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Click, Create, Learn

Why what you do on Clicademy matters?

To click, create, and learn summarises the user experience on Clicademy.

Clicademy is drawn on a blank sheet, starting with zero traffic and zero online visibility. It invites users to experience its beginning and growth to learn the analytics of the site traffics.

Click start of a journey to learn digital analytics
Photo by Carmen Ong on Pexels.com

This experience benefit people interested in digital marketing and its enabling technologies. On the journey with Clicademy, users can do three things: click to use the site, create traffic data, and learn from the analytics.

Now we are to get more clicks. Clicademy goes live as a minimum viable product (MVP). Clicademists, who are a group of enthusiastic marketing and software volunteers, will implement agile marketing and use content marketing, search engine marketing (SEM), social and email marketing to attract clicks to site. On weekly basis, Clicademy publishes a timely planning and results report on the performance of the site.

In the spirit that Every Click Counts, once you have clicked in Clicademy, you start to create traffic data. Our analytics tools will capture the traffic and present the data in the dashboards. The more you use the site, the greater amount and richness of data you will create.

Opening up the analytics data is for you to learn from the data. Learning digital analytics for marketing with our users is what really matters for Clicademy, who supports the learning with regular Insights reports. In the near future, Clicademy will release its Forum function for users to share learning with each other.

So click to join Clicademy and start to create the analytics and insights for you to learn.

Have fun.

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A Working Hypothesis

Clicademy aims at solving a problem for many learners and future digital marketers: accessing the real and timely website analytics data.

Clicademy provides the members with open access to its traffic data, which are generated by the users of the website and the associated social media platforms. Every click will be counted and recorded in the data sheets on which analytic insights build up. Members are invited to view and make use of these back-end traffic data.

Also, consider Clicademy an enabler of digital marketing practices. It periodically sets marketing goals and KPIs, and uses the website data to provide regular analyses of the performances. Currently the newly-born Clicademy goals are to build up traffic and to increase member subscriptions.

Users, as they grow in number, will create the network effect that will eventually benefit everyone who is a Clicademy member.

This is what we assume, and what you make it work.

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Every Click Counts

This is about the beginning of it. And what members of Clicademy can expect to see how analytics work to count site clicks.

Clicademy starts with answering a few questions. Where to find real website data when learning digital analytics? How to do search engine optimisation (SEO) without having to own and maintain an operative website? How to practise AdWords without owning a live case…?

It is human instinct to count. So does analytics count every click on websites.
Photo by Miguel Á. Padriñán on Pexels.com

Questions as such have long troubled digital marketing learners preparing for a career journey in data intelligence and marketing analytics.

Clicademy.com answers to the needs of students, teachers, and professionals to learn digital analytics and related marketing technology. It serves them with real online data that they have created and shared on this very website.

Initially, the popular Google Analytics will count site clicks on this website. It is the go-to tool preferred by many to kick start their journey of digital insights. As soon as clicking into Clicademy, members will have their digital footprints recorded and made sense with by regular analytical reports written by our Clicademists, who will moderate the growth of the service by setting periodical site performance objectives and measuring the results.

Clicademy opens its heart and mind to enable your learning journey. The scarcity of real analytics data is due to the fact that no other websites in the world would open up their back-end traffic for visitors to see.

Hence, Clicademy is unique. But we are not reckless. Our transparency is up to the degree to maximise your learning and insights, but is down to earth to safeguard your trust and privacy.

As one of the earliest visitors, you may wonder what if Clicademy started with a zero traffic so that there would be not much to see.

Consider yourself stepping into a game field to see the first-hand history of how this site grows. Visit it on different devices. Log in from various locations. Click the links. Share the site. Invite people to join Clicademy. Feel free to bounce off, linger on, and wander about.

Consider it a privilege: the fewer the co-visitors, the clearer your digital footprints to be visible.

We are expecting the magics of the network effects will one day step in to make this website loaded with useful data and insights. So share this service and invite your like-minded colleagues, co-learners, and friends to join this gamification journey to grow the site.

Believe that every click counts. Especially yours.

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Hello World!

Hello World! WordPress digital marketing device

Statistics claim that the WordPress powers 34% of the Internet in 2019, a 4% rise from the previous year.

It is unknown among hundreds of millions of websites using WordPress, how many have kept or trashed the dummy post of “Hello World!”.

Clicademy did neither. We choose to rewrite Hello World! and use the title to honour WordPress, the content management system (CMS) of our choice on purpose.

We use WordPress to build Clicademy.com primarily to emulate the experiences of so many individuals, enterprising creators, start-ups, and companies that the above stats have counted to start and build the 34% of the world’s Internet presences. Compared with options of using site builders and coding, WordPress provides greater rooms of being in control and creative whereas lower technical barriers. We have chosen it as an approachable while sufficiently sophisticated CMS and would like to share the learning with our intended site users who are students and early-career professionals in marketing.

The second consideration is the availability of many knowledge sources to enable our learning and using WordPress. Any online search terms will result in thousands of leads, for example this one, to such knowledge bases. Our Clicademists recommend courses by Morten Rand-Hendriksen on LinkedIn Learning, formerly lynda.com.

Thirdly we considered the wide availability of WordPress plugins. We have used Analytify plugin to enable the initial presentation of our data dashboard. WordPress plugins are not only clever software but each item of them is a work of digital marketing. We believe there are over 50,000 WordPress plugins and hope to use and case-study a few of them.

The above three reasons convinced us to join the many. Our future plan is that when we are in the many we may roll out our own CMS to test and learn more. But for now, we board the omnibus of marketing using WordPress and proudly say,

Hello World!

(Photo by Tyler Lastovich from Pexels)